Insights

Does My Custom Software Project Really Need a Business Analyst/Product Manager?

[vc_row][vc_column][vc_column_text]After considering the benefits and needs, vetting development firms, and finally choosing the right partner, you’re ready to start your custom software project. You discuss the project with your software partner – you look at time, budget, resources. And you notice something. Among the developers and testers assigned to a project, there is a line […]

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How to Make a Customer’s Shopping Experience Seamless

[vc_row][vc_column][vc_column_text]Today’s digitally savvy customers have a lot of options for shopping. There is mobile. Web. In store. Even in app. And there is evidence to show that consumers don’t pick just one and stick with it. These same customers, though, are also demanding in their experiences. They expect to receive a seamless shopping experience, no

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5 Reasons Marketing to Engineers and Scientists is Different

[vc_row][vc_column][vc_column_text]Marketing has made a quantum shift in the last 10 years. Long gone are the days where the only way to reach an audience was one-to-many messages on billboards, in commercials, or in magazine and newspaper ads. Today, unless you are delivering sugar-sweetened drinks to a broad age group, your message needs to be more

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Salesforce CRM and Accounting ERP Integration

[vc_row css=”.vc_custom_1547338698370{margin-bottom: 35px !important;}”][vc_column][vc_column_text]Salesforce is a Customer Relationship Management (CRM) platform that can provide many benefits for your business, allowing you to track important data and effectively implement your growth strategies. It is used by both large and small businesses working in a vast number of industries. The Salesforce platform provides a wide array of

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It’s Christmas for Hackers, Too – Attacks Increase Around the Holidays

[vc_row][vc_column][vc_column_text]The holiday season is upon us, and just as it brings in thoughts of good cheer, hot mugs of cocoa and time spent with friends and family, so, too, does it bring an increase in cyber-attacks. In fact, in past years, security firms have reported a 150% increase in DDoS attacks alone, between the summer

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You’re Already Soaking in it: Brownfield Software Development

[vc_row][vc_column][vc_column_text]The definition of brownfield software development is the development and deployment of new software and systems in the presence of existing and legacy systems. Sound familiar? That’s because unless you’re part of a brand new startup, you’re already doing this. It’s the reality for anyone working in an enterprise IT environment. If we were all

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